The development of FlexiGroBots posed a concern that once the project reached completion, consortium partners might face hurdles entering the market, engaging with retailers, and connecting with end-users. This called for a strategic approach, and the solution emerged in the form of collaboration with Digital Innovation Hubs, which exist in every European country, and the European Digital Innovation Hubs, which form consortia.


We need regional focus and expertise

As we know, one of DIHs and EDIHs roles is to bring together the ecosystem of agricultural stakeholders, technology developers, and researchers. In the case of FlexiGroBots, by acting as catalysts, DIHs and EDIHs facilitate connections among technology developers in Spain, Serbia, Lithuania, Latvia, and Finland, linking them seamlessly with end-users across Europe.

These innovation hubs naturally focus on regional development, digital transformation, environmental sustainability, etc. aligning with the core values of agri-food actors. Their localized presence ensures an in-depth understanding of regional realities, making them invaluable allies close to the market. This inherent knowledge advantage positions them as key players in driving the adoption of cutting-edge agricultural technologies.

Selling effective services, not pricey items

A distinctive aspect of FlexiGroBots’ development was the emphasis on selling services rather than goods. In other words, instead of requiring SMEs to invest in expensive technology licenses, software, or intricate equipment, a pay-per-hectare model was adopted. SMEs dreaming of innovative digital technology will have to pay solely for the services rendered and the results achieved, significantly reducing the financial risk associated with adopting innovative digital technologies. The main investment is taken care of by consortia or DIHs, which invest in infrastructure and pay for consultants who communicate with the entities and provide the necessary service.

In the dynamic landscape of agricultural innovation, the chosen business model not only safeguards project partners from substantial financial risks but also harnesses the localized expertise of DIHs and EDIHs. By tapping into their deep-rooted connections, an innate understanding of regional nuances, and other values, project partners can seamlessly navigate the intricate terrain of technology adoption. In essence, this strategic collaboration transforms the hurdles of localization into stepping stones for a more rapid and efficient deployment of cutting-edge agricultural technology.